‘The Vault’: Powerade Latest Commercial Features America’s Most Loved Gymnast Simone Biles
Powerade has kicked off its latest creative campaign featuring the most decorated American gymnast in history Simone Biles who is preparing for the upcoming Paris Olympics 2024. The Vault draws inspiration from Biles, a six-time World all-around champion. It takes viewers on an emotional journey as the great gymnast embraces the challenges and expectations of […]
Dove Continues to Champion Real Beauty, Pledges to Never Use AI in its Advertising
Dove, a personal care brand that empowers women to celebrate their true themselves, is marking 20 years of championing real beauty. Since 2004, Dove has been dedicated to taking action to make a positive experience with beauty accessible to everyone by challenging society, media, and the beauty industry to widen its representation, be transparent about […]
A New Wave of Possibilities: Sendwave’s Vibrant Rebrand
Sendwave, the money transfer app that has become a lifeline for migrants worldwide, is unveiling a new brand identity. The rebrand reflects Sendwave’s commitment to fostering a sense of community and warmth, resonating with its mission to make financial transactions as effortless as sending a text message. This transformative identity not only pays homage to […]
Flourish in Style: Canada Water Dockside ‘s New Identity for the City Living
In the bustling heart of London’s Zone 2, a visionary rebranding is taking root at Canada Water Dockside. But this isn’t your typical city experience. Here, the focus is on a “healthier mix” of nature, work, and play, creating an environment that fosters personal growth and well-being. Let’s delve into the unique features of Canada […]
Coca-Cola Gears for Paris Olympics 2024 with ‘Celebrate Everyday Greatness’
With sustainability, competition, and inclusivity at heart, Coca-Cola is set to create magic in the upcoming Paris Olympics with its latest campaign ‘Celebrate Everyday Greatness’. This theme is designed to champion life’s everyday moments, big and small, that create magic and build into something great. Brad Ross, VP Global Sports & Entertainment Marketing and Partnerships, […]
Analog vs. Digital Marketing – Consumers Want Emotional Touch
Consumers crave an emotional connection with brands, but this is no cakewalk for marketers, and neither is it science. It’s all guesswork, trial, and error. Marketers have little idea of what actually works and what doesn’t. They are more inclined to marketing strategies, websites, online advertising, and social media to communicate with their target audiences. […]
Masterbrand Approach: Lucozade Undergoes First Major Refresh in its 97-year History
Lucozade, an energy drink brand that started with one original recipe in 1927, now boasts different product ranges, catering for different drinkers’ needs. And now, in its 97-year history, Lucozade has undergone its first major brand refresh – a new visual identity and logo redesign. The British brand collaborated with Pearlfisher London, a creative agency, […]
Health and Sustainability: Snack A Jacks Adopts New Packaging Format
PepsiCo has adopted new paper outer bags for Snack A Jacks multipacks to cut down on virgin plastic. The new packaging will be available for Snack A Jacks – Salt & Vinegar, Sour Cream & Chive, and BBQ flavors. Consumers can recycle the outer paper bags in home recycling bins, with other paper packaging, which […]
