Savlon Swasth India Taps into Hip Hop to Promote Handwash
Savlon Swasth India has introduced a refreshing new campaign ‘Handwash Legend’ with hip hop. Savlon, an ITC brand, partnered with Indian rap artist and hip hop star Emiway Bantai and kids from the Dharavi Dream Project, a community that discovers and mentors under-resourced hip hop talent, for the song ‘Haath Dhona Cool Hai (Handwashing is […]
Innocent Drinks Spreads the Power of Fruits and Veggies
Europe’s leading healthy drinks company Innocent Drinks has launched a new immersive campaign to spread the power of fruits and veggies, as well as to raise awareness about the importance of healthy soil. The campaign also strengthens the connection between Innocent’s drinkers and growers. Carol Feeley, executive creative director at Innocent Drinks, said the campaign […]
Kizik Launches New Brand Platform, First-Ever New York City Experiential Retail Popup
Kizik, a hands-free footwear company, has started a new brand platform giving consumers frictionless freedom to experience the limitless possibilities of life in motion. This will guide Kizik’s continued growth into retail, wholesale, and international markets. Yard NYC, an award-winning creative agency created the new look for Kizik (tone, feel, logo, packaging, and advertising). Monte […]
Toyota Showcases Power of Local Communities for Paris Olympics 2024 via ‘Start Your Impossible’
Toyota has unleashed the power of local communities for its next chapter of ‘Start Your Impossible’ global marketing campaign for the Olympic and Paralympic Games Paris 2024. The campaign celebrates some remarkable Olympic and Paralympic athletes. It reveals the heroes behind their success – coaches, teammates, parents, fans, and the community that supports their journey. […]
The New Sharpie Bus Drives Creativity on Wheels
Sharpie is celebrating the World Creativity and Innovation Day with the Sharpie Bus, which is headed across the United States to encourage and empower people to use their creativity. The bus will embark on a cross-country tour, stop at festivals and events to help people embrace their creative side. Gina Lazaro, vice president, brand management, […]
