A Great Place for Advertising – Television in the Living Room
At the end of the day, families wind down in their living rooms in front of television surfing through sports, news channels, entertainment, and more to see what’s on. A recent research highlighted that TV screens drive the highest advertising recall, that is, 34% more than ads seen on a computer, 60% more than on […]
Hellmann’s Launches Limited-Edition 1352: Refreshed Sneakers Made from Food Waste
Hellmann’s Canada, is tackling food waste with a new limited-edition sneaker. It comes with a deeper sustainability message. Hellmann’s 1352: Refreshed Sneakers, concepted and designed with Italian-based brand ID.EIGHT champions of sustainable fashion, are made from common food waste items, including corn, mushrooms, apples, grapes, and more. Giuliana Borzillo, Brand Manager at ID.EIGHT, said Hellmann’s […]
Starbucks Uses 20% Less Plastic, Introduces More Sustainable Cold Beverage Cups
Starbucks has reflected its commitment to reducing carbon, water usage and waste footprints by introducing more sustainable cold beverage cups which uses 20 percent less plastic. These cups are set to debut in stores across the US and Canada this month. Amelia Landers, Starbucks’ vice president of product innovation, said they spent the last four […]
COOLA Boasts a New Look and Tagline
Suncare brand COOLA is keeping up with times by adopting a new look, refreshing its packaging. COOLA wants to reflect its expertise and superiority in SPF by revealing a brand-new look that highlights its focus on efficacy and innovation. Its cult-classic packaging was originally designed to represent its organic and lifestyle positioning. COOLA pioneered the […]
