Integrating Mixed Reality and Experiential Marketing: Creating Unforgettable Experience
In the evolving world of tech and marketing, brands are not shy to take the deep plunge into integrated mixed reality and experiential marketing. At the end of the day, it’s the customers and the sales that matter. Brands and marketers, alike, have leveraged emerging technologies to optimize marketing strategies for maximum impact. Artificial intelligence […]
Regeneration Rising Trends: Brands Seek to Convey Instinctive Messages
Regeneration Rising has emerged as a key trend in the food and drink sector. It’s about conscious consumption, sustainability, and clean creation. Brands are moving towards regeneration to reach out to Gen Z. Ernst & Young (EY) describes regeneration as a concept that addresses challenges comprehensively and provides CEOs and business leaders with a new […]
LYNX Taps into Dark Humor for ‘The Power of Fragrance’
LYNX, a French deodorant brand, has taken humor to a whole new level with creative agency Mullen Lowe and writer Lionel Goldenstein for its latest campaign ‘The Power of Fragrance’. Goldenstein has spun his words – a blend of absurd, melancholic and comedy, but maintains a sense of believability and relevance. Tomas Ostiglia, ECD at […]
Hallmark Marks 40 Years of Iconic Character Rainbow Brite
Hallmark is celebrating 40 years of its much-loved iconic character Rainbow Brite that debuted in 1984 and garnered adoration. It has brought color and imagination to generations. Hallmark says Rainbow Brite is renowned for its cute, colorful and classic stylings. Stacey Howe, vice president of global licensing & business development at Hallmark, said Rainbow Brite […]
LEGO Group and Lucasfilm Mark 25th Anniversary of ‘Star Wars’, Yearlong Celebration
Lego Star Wars is one of the top-selling brands for the LEGO Group and it’s leaving no stone unturned to celebrate the epic movie’s 25th anniversary with Lucasfilm. Star Wars has a cult-like following, with both the old and the young captivated by the space sci-fi, one-of-a-kind film. Mike Ilacqua, head of product at The […]
