Vytal Launches Fresh Name, Logo, Visual Identity and Website
Vytal, previously known as SCG Projects, has turned to a new name, logo, identity, and website in an effort to meet the evolving needs of clients in digital infrastructure. This reflects the company’s commitment to delivering top-tier services, customized telecommunications, and digital infrastructure solutions from the ground up. Vytal’s rebranding reflects the company’s growth from […]
“We Can’t Afford to be Complacent” – WOO President Tom Goddard Urges US OOH Industry Towards Sustainability
In the advertising industry, sustainability is the elephant in the boardroom that no one seemingly wants to tackle. But World Out of Home Organization (WOO) President Tom Goddard highlighted the issue at the annual conference of the Out of Home Advertising Association of America (OAAA) in San Diego. He called on the US out-of-home industry […]
Premier League and Fanatics Collectibles Seal Trading Card Partnership
Fanatics Collectibles, in a landmark multi-year partnership, is the exclusive provider of Premier League trading cards, trading card games and stickers from June 2025. Fans of the world’s most-watched football league will be able to collect trading cards and stickers from all 20 Premier League clubs. They can connect with their favorite football stars and […]
Discover The Evolution of a Childhood Classic In New Brand Identity of American Girl
Certain brands from our childhood are so cherished that they play a significant role in shaping who we are as individuals. One such brand is American Girl, founded by Pleasant T. Rowland in 1986 and is now part of Mattel. In a world where childhood memories often stay with us forever, their line of 18-inch […]
ECI Introduces New Strategic Rebranding for Growth and Innovation
Enhanced Compliance Inc (ECI) has implemented strategic rebranding which combines CRx Life Sciences, the Costa Rica subsidiary into one entity. This highlights a critical juncture in ECI’s ongoing growth and dedication to innovation in the life sciences industry. The rebranding includes a refreshed brand identity, refined brand structure, and elevated visual appeal. It empowers a […]
Reebok Puts Technology into the Hands of Consumers: Reebok Impact
Irreverent sports culture brand Reebok has expanded the boundaries of sneaker culture by putting new technology into the hands of everyday customers through the launch of Reebok Impact. Fans can immortalize their photo memories in the form of a Reebok digital sneaker by sending it via Instagram DM to @reebokimpact. The iconic brand will have […]
Games Global to Develop Branded Content for UFC: Exclusive Partnership
Games Global has achieved an exclusive deal with UFC, the world’s premier mixed martial arts organization, wherein it will develop branded content. As per the deal, Games Global will produce unique UFC-themed slot titles over a three-year period. The first release is set for a global rollout in July 2024. The branded content is digital […]
