Malaysia Consumers Backlash Over ZUS Coffee Collaboration with Adidas
ZUS Coffee, a Malaysian Coffee brand, found itself at the center of controversy after it participated in an Adidas sports and fashion event. It teased fans with a potential giveaway collaboration with the popular sports and apparel brand, and also took to social media to highlight the same. However, this drew backlash from consumers […]
Cannes Lions Honors Advertising Veteran Jacques Seguela with Lion of St Mark Award
The Cannes Lions International Festival of Creativity is set to honor advertising veteran Jacques Seguela with the prestigious Lion of St Mark award. Seguela, former co-vice chairman/chief creative officer, Havas SA, had a brief stint as a Doctor of Pharmacy and a journalist, and went on to establish the Roux Seguela with Bernard Roux. He […]
STOP THE TRAFFIK Unveils New Brand Identity with Modern, Data-Driven Approach
Human trafficking charity STOP THE TRAFFIK has adopted a new brand identity which spotlights the organization’s primary activities of prevention and intelligence gathering. The charity took up the new branding just ahead of its 20th anniversary next year. STOP THE TRAFFIK partnered with Fold7Design for the striking rebranding. Fold7Design came up with a distinctive holistic […]
Asda Stands Out: UK’s Leading Supermarket Adorns A Fresh New Look
Asda, a prominent UK supermarket brand, has undergone a transformative visual and verbal identity update to set itself apart in a competitive market landscape. The revamp introduces a new design language and brand ethos aimed at elevating Asda’s presence in the lives of its 19 million daily customers. Let’s explore the key elements of Asda’s […]
Carolina Foods Celebrates 90th Birthday, Opens New State-of-the-art Headquarters
Carolina Foods, a bakery renowned for its iconic Duchess Honey Buns, donuts, pastries and pies, is celebrating its 90th anniversary with the opening of a new state-of-the-art facility. The new headquarters, in the Charlotte suburb of Pineville, is part of a strategic growth plan. Dan Myers, CEO of Carolina Foods, says the pivotal milestone symbolizes […]
Cadbury ‘Memory Bar Boxes’ Gives a Sense of Comfort, Helps Tackle Dementia
Cadbury in partnership with Alzheimer’s Research UK has released thousands of ‘Memory Bar Boxes’ to care homes and support homes across the United Kingdom for those living with dementia. These special Cadbury Memory Bar Boxes will help evoke nostalgic memories amongst people living with Alzheimer’s. Samantha Benham-Hermetz, Executive Director of Policy and Communications at Alzheimer’s […]
Out of the Can and Into a Bag – Enjoy Pringles in a New Way
Now enjoy your favorite iconic crisps Pringles from a bag, yup, they are now out-of-the-can and into the bag for a whole new level of experience. It comes with its first-ever puffed offering ‘Pringles Mingles ‘ – puffy, irresistibly delicious, and shareable snacking experience. The New Pringles Mingles are crispy on the outside and light […]
