Galadari Brothers Embarks into the New Era with Rebranding- A First in Over 40 Years
Galadari Brothers, one of the leading businesses in the UAE, has introduced a new brand identity and vision which reflect its current and future aspirations. Galadari Brothers has a foothold in industries, including heavy equipment, motors, engineering, media, food & beverage, travel & tourism, real estate, sports, facilities management, and contracting, among others. It is […]
Mamaearth Celebrates Wisdom of Mothers in Latest Ad Film
An Indian brand for natural personal care products Mamaearth is celebrating the wisdom of mothers and the profound impact they have on shaping their children’s lives in the latest ad campaign ‘Maa Paas Nahi, To Mamaearth Hi Sahi’. It’s a tribute to the enduring love, guidance, and support that mothers offer. They inspire Mamaearth to […]
BBMAK Resurrects Bumble Bee’s ‘Back Here’ with ‘Snack Meal, Baby!’: Nostalgia
Yesteryear’s popular boy band BBMAK, with Mark Barry, Christian Burns and Stephen McNally, is back with Bumble Bee for a nostalgic remix ‘Snack Meal, Baby’. The group reimagined the popular 1999 hit Back Here for Bumble Bee, America’s canned tuna and seafood brand. Back Here was the band’s biggest hit song ever. Mark Barry, BBMAK, […]
Day Long Festival for Brand Leaders on July 5: Nudgestock 2024
Ogilvy Consulting’s all-day festival ‘Nudgestock’, a celebration of consumer behavior and creativity, now in its 12th year is set for July 5 in London’s Old Truman Brewery. Themed ‘Time’, the event will feature leading authorities across marketing, psychology, neuroscience, and behavioral economics. They will deconstruct the critical impact time has on consumer relationships, habits, and […]
Marketers Turn to AI for Personalization, Boost Efficiency: Report
The world is in the midst of the artificial intelligence (AI) revolution, businesses are rushing to adopt generative AI, with marketers leading the charge by embracing rapid advancements in the technology to better connect with their customers. The State of Marketing report by Salesforce stated that a strong data foundation is critical to AI success […]
