Asket Goes Image-Less for Three Days: Bold Social Experiment
In a bold move, slow fashion label Asket will not feature product images on its official website for three days. This was a three-day experiment to gain insights into customer trends. It was implemented across billboards and posters in Stockholm and London, and social media channels. Its message read “A t-shirt so uncompromisingly timeless you […]
Landor Bags 31 Wins at 2024 Transform MEA Awards Across 24 Categories
Landor stood out at the Transform MEA Awards 2024 with 31 wins across 24 categories. Transform MEA Awards is an annual awards program that celebrates rebranding, repositioning and brand development in the region. The awards recognize best practices in corporate, product and global brand development work in the region, with categories that focus on content, […]
Chicago’s Oldest Nature Museum Rebrands with Prairie-Inspired Colors
Chicago’s Peggy Notebaert Nature Museum, housed in the iconic Perkins and Will building and nestled within a restored native prairie, has received a stunning rebrand. The new identity ditches the predictable green-brown palette often associated with environmentalism and instead embraces the vibrant tapestry of hues found in Illinois’ native prairies. Catering to Diverse Audiences The […]
Horizon Media Helps Brands Turn Attention to Climate Change
Horizon Media is expanding efforts to help marketers and brands put the spotlight on the pressing climate change issues by mobilizing the industry to build scalable approaches around sustainability practices. The agency has also joined the Earth Public Information Collaborative (EPIC) as a media partner. EPIC is said to be the first of its kind […]
Potluck’s New Identity: Brightly Colored Branding Celebrates Korean Tradition
Potluck, the all-natural Korean pantry staples line founded by Jen Arsenault, brings a vibrant and personal touch to the world of Korean cuisine. Designed to evoke the warmth of home cooking and family gatherings, Potluck’s visual identity and brand ethos embrace the art of small-batch cooking and the preservation of traditional flavors. Let’s explore the […]
Disney Celebrates 90 Years of Donald Duck with Global Brands
Disney is partnering with industry-leading brands to celebrate 90 years of Donald Duck with stylish new products and collectibles. Global brands such as, Adidas, Citizen, Funko, ASOS, Disney Store, BoxLunch, Loungefly and Pandora, among others, are coming up with Donald Duck-themed products in honor of the character’s 90th anniversary. Liz Shortreed, Senior Vice President of […]
NSPJ Architects Builds on Legacy of Design with New Logo
NSPJ Architects, a full-service architecture and landscape architecture firm, has introduced its new logo highlighting design excellence. It expands on the company’s legacy of designs that are inspired, holistic and innovative. The new logo comes ahead of the firm’s move to the Meadowbrook Office Building in July. This reflects NSPJ Architects’ growth. Tim Homburg, co-president […]
The Fastest, Most Intelligent Windows PCs Ever Built – Microsoft Copilot+ PCs
Microsoft has launched Copilot+ PCs – the fastest and most intelligent Windows PCs the world has ever seen. It comes equipped with powerful new silicon capable of an incredible 40+ TOPS (trillion operations per second), all-day battery life, and access to the most advanced AI models. The Copilot+ PCs enable users to do things they […]
Google Has New AI Tools for Retailers to Engage Users with Effective Product Imagery
Google has introduced new AI tools to help users connect more effectively and easily with retail products and brands. It now features new brand profile on Search, giving richer results for those common shopping queries. Google will highlight information retailers have provided through Google Merchant Center, as well as Google’s Shopping Graph. The search engine […]
Chatime Undergoes Brand Refresh, Boasts Updated Logo, Tagline and New Menu Choices
Chatime, global bubble tea and beverage brand, has undergone an overhaul and now boasts an updated logo and tagline, as well as new menu choices. The brand refresh reflects Chatime’s commitment to fostering inclusivity and creativity. It aims to capture the vibrant, youthful spirit of Chatime. The rebranding solidifies Chatime’s relevance and permanence across international […]
Coca-Cola Incorporates African Heritage into its Design: Coca-Cola Wozzaah Zero Sugar
Coca-Cola has launched ‘Coca-Cola Wozzaah Zero Sugar’, for the African continent, its latest flavor from its Creations Platform. This comes ahead of Africa Day. Coca-Cola takes inspiration from culture, emerging trends, and fan communities around the world for each Creations launch. This time around the global beverage brand turned to Africa. Silke Bucker, senior director […]
JBL Creates Buzz with Mixed Reality Campaign Videos
JBL a subsidiary of Samsung Electronics, for its latest ad campaign, partnered with Havas Worldwide India, to showcase its top-of-the-line audio components. Havas Worldwide India came up with a captivating series of mixed reality videos. Yogesh Nambiar, Director, Integrated Marketing, HARMAN India, said they are witnessing the growing and well-accepted use of AI, AR, and […]
