Google Has New AI Tools for Retailers to Engage Users with Effective Product Imagery

Google has introduced new AI tools to help users connect more effectively and easily with retail products and brands. It now features new brand profile on Search, giving richer results for those common shopping queries.  Google will highlight information retailers have provided through Google Merchant Center, as well as Google’s Shopping Graph.

The search engine giant says their visual brand profiles are inspired by the Business Profiles Google offers local businesses on Search and Maps. The profile spotlights engaging product and brand imagery, videos and customer reviews. Google, in a blog post, said it will show the current deals, promotions and shipping policies front and center, in one convenient place for shoppers. “Ads will continue to appear on the page along with this new profile. We’ll roll this out in phases in the coming months.”

In 2023, Google launched Product Studio – a merchant’s one-stop-shop for AI-powered content creation. It has empowered merchants with the power of Google AI. “For generated images to be useful, they need to be cohesive with your existing campaigns and content. You’ll be able to generate new product images that match your unique brand style,” said Google. “Just upload an image that represents your aesthetic, add a prompt describing the scene and within moments Product Studio will generate campaign-ready content.”

Google says it helps style brands, cut down costs, and save time. “Now a rugged-chic e-commerce brand like Taylor Stitch can upload a standard product image of a new suede weekender bag alongside an inspo image of the California coast from a recent photo shoot. Product Studio will generate a brand new, realistic image of the bag with a backdrop in the style of a shoot.”

Image of a woman applying makeup in an e.l.f. Cosmetics ad in the new visual brand profile on Search.
Image and Videos’ Source:

Moreover, Product Studio gives retailers the ability to generate videos from just one photo. “With just the click of a button, you can animate components of still product images to create short videos or playful product GIFs for social media.” Retailers can connect their brand’s short-form product videos, or videos from creators to their ads. “Shoppers on Search can engage with these short videos showing how your clothes look on others, view helpful styling suggestions, and easily explore related or complementary products from your brand.”

Furthermore, Google has used 3D technology to automatically create 3D spins from a set of images. This gives consumers an engaging way to explore products.

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Nandika Chand