Nutella is marking its sixth decade – 60th anniversary of spreading smiles and cheer across the world with its unbeatable taste and positivity. The iconic brand feeds togetherness and brings enjoyment to the table.
Nutella was developed by the founder of Ferrero Group, Pietro Ferrero in response to cocoa supply shortages after World War II. The original recipe used just a little hint of cocoa and added hazelnuts, which is a delicacy in Piedmont, Italy. Michele Ferrero, Pietro’s son, evolved the product and created the Nutella spread to what it is today.
Over 60 years, Nutella has evolved to deliver a range of new product experiences, giving people even more ways to enjoy the chocolatey spread. There’s the-go snack Nutella &Go!, ready-to-enjoy crispy Nutella B-ready, and Nutella Biscuits. The brand has also stepped into bakery, offering Nutella Muffin and Nutella Croissant.
Giovanni Ferrero, Executive Chairman of Ferrero Group, said they are celebrating Nutella, a beloved global brand, driven by an innovative spirit and decades of expertise. “Through the unbeatable taste of Nutella, we have now created a range of new product experiences: Nutella B-ready, Nutella Biscuits, Nutella Muffin, and Croissant. Looking ahead, we remain committed to building on this legacy, finding even more ways to offer fans positivity and choice. We have been spreading smiles across the globe for 60 years and through passion, creativity, and innovation, Nutella will keep the world smiling for years to come.”
Nutella is touted as a brand with positivity at its heart, believing that an optimistic attitude impacts everyone’s days. Nutella strives to use positivity as a force of good. As such, it’s celebrating a milestone of 60 years – a historic moment by spreading the power of positivity with its #GiveANutellaSmile campaign – creating occasions to smile across geographies because smiles are contagious.
The more we smile, the more they spread.
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