Singapore Airlines is marking the 25th anniversary of its lifestyle rewards programme – KrisFlyer, and the milestone of crossing eight million members in January 2024. Highlighting this achievement, the airline is offering its KrisFlyer members a chance to earn 50 per cent more miles, from February 1 to 10, 2024, for all SIA flights booked on the official portal or mobile application for travel between 1 July and 30 November 2024.
Dai Haoyu, Acting Senior Vice President of Marketing Planning at Singapore Airlines, described KrisFlyer as a market-leading lifestyle-centric rewards programme. Its members enjoy wide-ranging accrual and redemption opportunities beyond flights to various needs in their daily lives.
“We look forward to celebrating our 25th anniversary and KrisFlyer’s membership milestone with these wide-ranging promotions. We will continue to find ways to enhance the programme’s value to our members in the coming years.”
KrisFlyer was introduced in February 1999 as an airline loyalty programme, wherein customers earn miles for travel with SIA and KrisFlyer partner airlines. This has evolved into an industry-leading lifestyle-centric rewards programme with a wide range of opportunities to earn and burn miles.
To mark this milestone, KrisShop from February 1 to 14 will give away 250 bonus miles for every $25 spent on its platform using a Mastercard credit or debit card. KrisFlyer members can also earn 2,500 bonus miles with a minimum spend of $100 on a travel experience with Pelago. Moreover, members can also participate in a contest, from Feb 5 to 25, on KrisFlyer’s Facebook and Instagram pages, where they can share their dream travel destination and one experience or item they would like to redeem with their KrisFlyer miles. The 10 most creative submissions will win 25,000 miles each.
KrisFlyer members will be able to earn PPS Value and Elite miles, from March to May 2024, for cash spending on Kris+ KrisShop, or Pelago. Members will earn 1 PPS Value for every $3 spent, or 1 Elite mile for every $1 spent on non-flight activities. The PPS Value earned will count towards members’ PPS Club status renewal or upgrades to Solitaire PPS Club membership. Elite Miles earned will count towards KrisFlyer Elite Status renewal or upgrades to KrisFlyer Elite Silver, or Elite Gold tiers.
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