Swatch has taken an art dive with world-famous Tate galleries for the Swatch x Tate Gallery Collection. It reflects the essence of the Swatch brand in a way that none of its art collaborations have before.
According to an official statement, Swatch said its partnership with Tate Galleries represents a journey through time, genre, and self-expression. The collection reflects the boundary-pushing, innovation, positive provocation, and joie de vivre that Swatch is known for.
Swatch believes Tate is the perfect partner, known for its era-and genre-spanning collections and unique Tate Modern Lates program which invites everyone to be part of the life of the museum. Through its latest collection, Swatch is giving wearers the time to express themselves through their choice of watch.
The Swatch x Tate Galley Collection is made up of:
Turner’s Scarlet Sunset
JMW Turner is often described as ‘the father of modern art’ and is one of Britain’s greatest painters. His unique brushwork and use of color still surprise and delight today. His portrayals of the modern world were unlike any seen before. TURNER’s SCARLET SUNSET takes an iconic scene and focuses on the light and color throughout the whole watch. On the dial, the creative use of the calendar wheel brings additional depth, with the sun changing color across a 14-day period until the cycle begins again.
Chagall’s Blue Circus
Marc Chagall, who is considered as an early modernist, combined many different influences. Fascinated by the colorful chaos of the circus, he described it as ‘a magical show that appears and disappears like a world’. The whimsical characters of the circus-inspired Chagall’s art throughout his life. CHAGALL’S BLUE CIRCUS brings the circus to life through the vivid and vibrant blue across the strap and dial. A moon and an eye balanced on the ends of the bring the dynamism of the acrobats to life. A moment of dream-like magic with CHAGALL’S BLUE CIRCUS could take you to the big top – and beyond!
Miro’s Women and Bird in the Moonlight
Joan Miro was a Spanish painter, sculptor, and ceramicist born in Barcelona. His distinctive style was influenced by Surrealism and other art movements of the era. Miro’s use of shapes and bright colors have personal and symbolic meaning, and his works often reflect Catalian pride and identity. MIRO’S WOMEN AND BIRD IN THE MOONLIGHT highlights the abstract and dials up the color with its joyful placement of the image across the dial and strap. Indexes printed on the glass stand out from the artwork adding depth and dimension. Whether the time you take to yourself is in the sunlight or the moonlight, Miro’s famous image will take you to your happy place.
Leger’s Two Women Holding Flowers
Fernand Léger belonged to the avant-garde movement in Paris in the early 20th century where he was associated with Cubism. He later became inspired by modern life, machinery and technology and developed a boldly simplistic style based on the separation between color and line: color is scattered across different parts of the canvas, separate to the drawing itself. LEGER’S TWO WOMEN HOLDING FLOWERS focuses on the bold and brilliant color, bringing it into full focus across the strap and dial. Three different colored hands bring additional brightness. Take a moment to yourself and your Leger will take you back in time.
Matisse’s Snail
Henri Matisse, a French visual artist, helped revolutionize art in the early 20th century. In particular, he had a significant impact on painting. He created Fauvism, an influential bold style of painting using vivid colors and loose brushwork. In a career spanning over 50 years, his later works, including inventive paper cut-outs, are especially popular. MATISSE’S SNAIL embraces the famous image on the dial, but also across the transparent strap. Cut loose and spend some time with Matisse’s famous cut-outs and see where it takes you.
Barns-Graham’s Orange and Red on Pink
British artist Wilhelmina Barns-Graham’s paintings burst with rich colors and energetic, free-flowing brushwork. She wanted her art to express ‘a celebration of life…the joy and importance of color, texture, energy and vibrancy, with an awareness of space and construction.’ Her abstract works gradually became bolder and simpler, reflecting her love of living and life. Bold, black indexes are printed on the dial enhancing the powerful energy of this artwork. BARNS-GRAHAM’S ORANGE AND RED ON PINK reflects Swatch’s natural joie de vivre and invites you to take a moment to immerse yourself in a riot of color.
Bourgeois’s Spirals and Bourgeois’s Spirals Pay!
Best known for her large-scale sculptures and installations, French-American artist Louise Bourgeois was also a skilled painter and printmaker who frequently used spirals in her works. For her, their outward movement symbolized ‘giving, and giving up control, trust, and positive energy….’ Sit back, relax, focus on the positive energy, and allow BOURGEOIS’S SPIRALS to take you away from it all. Wherever the spirals take you, there’s also a SwatchPAY!-enabled version available in selected markets that makes secure payments a simple flick of the wrist.
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