Gatorade, the world’s most researched sports drink, is now the official sports drink for the Wrexham Association Football Club. This deal follows the club’s second consecutive promotion up to League One. Gatorade’s branding will be featured on the sidelines of all Wrexham AFC games.
Rob McElhenney and Ryan Reynolds, the club’s co-chairmen, said they are officially pretty darn official. “Our decision early on to have Aviation Gin in those water bottles was reckless and shortsighted. Luckily, our team has forgiven us and has gone on to perform admirably, in part thanks to Gatorade dunks in the years to come.”
Michael Del Pozzo, president and general manager at Gatorade, expressed the thrill to partner with Wrexham AFC, who has captivated global soccer and pop culture fans alike. “From the natural integration into ‘Welcome to Wrexham’, to leveraging our products and GSSI’s capabilities to help fuel the teams, this partnership is a first of its kind for Gatorade, leveraging the powerful intersection of sports and entertainment to reach new audiences around the globe.”
Gatorade offers a breath of hydration options to fuel Wrexham AFC’s athletes from training to game day and post-win celebrations. Wrexham players will also have access to the resources offered by the Gatorade Sports Science Institute (GSSI), which is committed to helping athletes optimize their health and performance through research, innovation, education, and service in hydration and nutrition science.
Furthermore, Wrexham players will participate in sweat testing, where sweat patterns are analyzed by GSSI to inform the development of custom fuel plans, so athletes understand what they’re losing in sweat and how to hydrate effectively. The Gatorade – Wrexham AFC partnership also includes co-branded merchandise, such as Wrexham Gx bottles and towels.
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