Unilever reigned the Cannes Lions International Festival of Creativity as the ‘2024 Creative Marketers of the Year’. The British FMCG company has amassed hundreds of Lions over the years, across a number of brands, such as DOVE, Magnum, Hellmann’s, Marmite, and Pot Noodle.
Last year, Dove claimed the Media Lions Grand Prix for its #TurnYourBack campaign by Ogilvy London/DAVID, Madrid. This campaign was described by the jury, headed by Christian Juhl, as a timely example of how the industry can use the power of media to protect young people and empower them to reject the pressure they feel to conform to artificial standards and be confident in their true, unfiltered selves.
In regards to its latest achievement –2024 Creative Marketers of the Year – Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, expressed gratitude to the brand leaders and agency partners for always pushing creative boundaries. He said their commitment to bold, brave, and more creative marketing is unwavering.
“Creativity that starts with inspiration, connects to commerce at every moment and resonates with people to build desirable and unmissably superior brands. It is a huge honor to accept this award on behalf of our exceptional team that truly grasps the power of human connection to serve people and grow our brands.”
Simon Cook, CEO at LIONS, explained that the award is about recognizing and celebrating those brands that deliver work that raises the bar for creative excellence across the global creative communications industry. “Unilever is pushing the creative boundaries consistently and continuously across a wide range of brands from different markets, in collaboration with a breadth of agency partners,” Cook said. “This demonstrates a clear understanding and commitment to the power of creativity as a driver of progress and growth.”
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