Landor stood out at the Transform MEA Awards 2024 with 31 wins across 24 categories. Transform MEA Awards is an annual awards program that celebrates rebranding, repositioning and brand development in the region. The awards recognize best practices in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation, and strategy. It’s a platform for organizations to tell their stories and to discuss reputational change.
Mariagrazia De Angelis, General Manager, Middle East and Africa, at Landor, says they are truly honored to have their commitment to transforming greatest brands recognized at the 11th Annual Transform MEA Awards. “In a highly competitive business environment, this recognition serves as a significant milestone in our industry journey. We extend our sincere gratitude to our clients and collaborators for their unwavering trust and willingness to venture into unchartered territories with us.”
Khaled Tash, Group Chief Marketing Officer of Saudi, said they are proud of the recognition Saudi has received at The Transformation Awards MEA. “It was very important for us to partner with Landor who was able to help us globalize our brand. I want to thank Landor for having audacity and courage in building the Saudi brand and supporting our team in delivering this across so many impactful experience touchpoints.”
Landor secured 12 awards, including 5 gold, 4 silver and 3 bronze trophies, for NEOM and its portfolio of sub-brands Trojena, NEOM Green Hydrogen Company, NEOM Beach Games, Enowa.NEOM and others. The NEOM team said winning the awards, across a range of categories is a testament to their hard work, creativity, and their dedication in collaboration with Landor.
Dr Hanan Alsuwaidi, Chief Business Officer, Dubai Health, said Dubai Health, which is Dubai’s first integrated academic health system, is honored to be recognized by Transform Awards MEA. “We are grateful for the partnership with Landor, who supported bringing the Dubai Health brand to life to propel our vision to advance health for humanity.”
Moreover, ‘iz’ app by Alinma Bank claimed five awards, including gold for Best Visual Identity from the Financial Services Sector, silver for Best Use of a Visual Property, Best Creative Strategy for a Consumer Brand, Best Strategic or Creative Development of a New Brand, and bronze for Best Naming Strategy.
Landor’s brand experts were also recognized and awarded. Teemu Suviala, Group Chief Creative Officer, Landor, said the 33 wins highlight their dedication to pushing the boundaries of creativity and building multi-sensorial brands that set the benchmark, no matter the sector.
Jack Cousins, editor at Transform magazine, said it has been another remarkable year for the Transform Awards MEA. “The quality of entries continues to rise and rise. But really, it’s quality of work we’re more interested in at Transform, and we haven’t been let down in the slightest. All our winners – from Gold to Highly commended – have contributed to flying the MEA brand design and strategy flag high.”
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