RealTruck Inc., global aftermath product and accessory brand and digital destination for truck, Jeep, Bronco and off-road enthusiasts, has launched an integrated marketing campaign ‘Bring Your Truck to Life’. This is a first-of-its-kind campaign since the rebranding of the company.
‘Bring Your Truck to Life’ celebrates adventures through the lens of truck and off-road vehicle owners. It features DIYers, families and mountain bikers who bring their truck to life in pursuit of their favorite pastimes. RealTruck partnered with Croud for the multi-faceted marketing campaign.
Joseph Antonucci, VP of Strategy and Planning at Croud, said they are proud to partner with RealTruck to help propel their brand beyond the core audience. “Our shared data-driven mindset enables us to capture the attention of truck owners across the full spectrum of media channels, ensuring that all marketing spend has the ability to not only be seen, but to be remembered, so that every dollar spent guarantees incremental value,” he said. “The team and I feel a huge amount of excitement and responsibility to continue the incredible work done to date, show up in meaningful ways to RealTruck consumers, and grow RealTruck’s share and ultimately the entire aftermarket products category.”
The campaign is all about RealTruck’s ambitions to become the world’s leading aftermarket accessories brand. Tony Ambroza, chief growth officer at RealTruck, says RealTruck’s extensive catalog of products is designed and developed to customize trucks for adventures ranging from extreme overlanding to tailgating to everyday DIY projects around the house. “The ‘Bring Your Truck to Life’ campaign represents a milestone in RealTruck’s evolution as a brand and business. It demonstrates our passion for building high-quality aftermarket accessories for truck, Jeep, and Bronco owners around the globe,” he said. “Every element in this campaign is designed to inspire enthusiasts and invite newcomers to customize their vehicles with RealTruck products in pursuit of life’s adventures on four wheels.”
RealTruck will also deploy real-life custom content from influencers to show the progressive evolution of people bringing their trucks to life.
