Evian partnered with creative agency Havas Middle East to power up its latest campaign ‘Mountain of Youth’. The Natural Spring Water brand has reignited its iconic Live Young signature, inspiring people to adopt healthy and joyful behaviors through self-care and wellness.
Evian says its latest campaign pays homage to the brand’s unique heritage of the pristine French Alps, where Evian’s mountain-made natural mineral water is sourced through 15 years of natural filtration through Alpine glacial rocks.
Directed by Henry Scholfield, the ad film tells the story of an explorer who travels across the Alps in search of the prized source of the Mountain of Youth. He investigates every corner without success, unaware that he’s being watched and followed by playful ‘Evianers’ who have found fun ways of camouflaging with the environment.
Fabio Silveira, Managing Director at Havas Middle East, said they are proud to unveil the localized adaptation of the ‘Mountain of Youth’ campaign for Evian in the Middle East. “With a focus on inspiring individuals across the region to live young and prioritize a rejuvenating and youthful lifestyle.”
Antoine Moukarsel, Head of Marketing at Danone Middle East, said the new Mountain of Youth campaign is a fresh chapter that refreshes their beloved ‘Live Young’ ethos.
Also Read: Fusion92 Marks its 25 Years With a Comprehensive Brand Refresh
