The popular SOUR PATCH KIDS brand has a new offering for fans, their very own sour-then-sweet world SOUR PATCH KIDS Mischief Tycoon on Roblox. Users can rebuild the land that the Sour Patch Kids mischievously disrupted. It turns sweet giving users the opportunity to collect in-experience currency and mischief points.
The SOUR PATCH KIDS Tycoon Experience encourages fans to engage in mischief to rebuild four fruit-themed versions of Mischief Mountain, which is inspired by the brand’s fruit-flavored candies. Those who engage in most mischief get free, limited SOUR PATCH KIDS-themed digital fashion items. Select fans get phygital rewards, like candy coupons and brand merchandise etc.
John Vasington, brand manager of SOUR PATCH KIDS, Mondelez International, said they are excited to connect with the community by having SOUR PATCH KIDS join them on-platform for a fun, interactive experience. He explained that SOUR PATCH KIDS Michief Tycoon gives fans aged 13-years and above in the Roblox community a unique way to engage in lovable mischief, extending the brand’s ability to reward fans in-game and real-life.
Vasington said fans can take advantage of a dedicated zone with challenges where users can accumulate more mischief to unlock SOUR PATCH KIDS companions that have turned sweet to rebuild the land they disrupted. Each mini-game represents a SOUR PATCH KIDS fruit flavor – Watermelon Blast, Grape Gallery, and Peach Falls.
Brian Fannin, chief operating officer at Polycount.io, metaverse architects and developers of the SOUR PATCH KIDS Mischief Tycoon Experience, said Tycoon Experience brings to life the ultimate Roblox companion – Sour Patch Kids. He said the Sour Patch Kids companions start off sour and then turn sweet to offer upgrades and in-game boosts when equipped by the users. “It’s the perfect marriage of two iconic brands. The SOUR PATCH KIDS brands can engage with their fans and new audiences in an authentic way by amplifying the way the community is already engaging on Roblox.”
Also Read: Ocean Spray Has A New Refreshing Tagline ‘Just Add Cran’
