Unilever’s male shampoo brand CLEAR has roped in football sensations Erling Haaland and Vinicius JR as its brand ambassadors, and both feature in its latest ad video developed by MullenLowe Singapore. It’s a humorous, light-hearted film about the mysterious white trail and detectives working to unlock the case.
Haaland plays the role of a detective investigating the appearance of mysterious white flakes left behind by male victims. He discovers a whole host of men plagued by hair issues and their confidence is stripped by a nefarious bald crime boss who gives the wrong shampoo to the men. The ad highlights a similar mystery sweeping across Rio de Janeiro, and in comes Brazil’s star footballer Vinicius JR.
Haaland, who plays for Manchester City, expressed excitement for the campaign. “It was a fun challenge to step into a character role and I hope people find it entertaining. It’s a perfect partnership,” he said. “I’ve had tons of hairstyles and CLEAR Men works great because it is made for men’s scalp and hair, so I don’t have to worry about dandruff, grease, or itchiness.” Vini Jr. is also proud to represent and celebrate his Brazilian roots in CLEAR campaign.
Elsharkawy Mohamed, Global Brand VP CLEAR Men, says Erling Haaland and Vinicius JR have been making waves globally with their legendary football feats. He highlighted that each milestone in their career is a testament to their unwavering excellence. “This spirit perfectly aligns with what CLEAR Men stand for as a brand – to be inspiring, pioneering and always pushing boundaries with what we do. Through this partnership, we are excited to spotlight Haaland’s winning spirit and charisma, as well as Vinicius JR’s impeccable style and unshakeable confidence.”
Subarna Prabhakar, Global Business Director MullenLowe Singapore, says the new take of this CLEAR campaign aims to connect with the new generations of consumers who are content-savvy and hungry for impactful storytelling. “We are also delighted to launch CLEAR’s partnerships with Erling Haaland and Vinicius JR in a far more digital and non-traditional way, that we hope will create a lot of buzz and get people thinking differently about the issues of men’s dandruff CLEAR has been tackling for decades.”
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