Ram Truck brand, which featured in the 1996 Twister film has partnered with Universal, Warner Bros. Pictures and Amblin Entertainment for the upcoming summer flick Twisters. ‘Answer Your Calling’, Ram brand’s new advertising campaign celebrates the return of the nature’s most wondrous and destructive forces on the big screen.
It features actor Glen Powell who in the film navigates treacherous storms in Ram trucks. ‘Answer Your Calling’ global campaign will run across the world in North America, Europe, the Middle East, and Asia Pacific.
Olivier Francois, global chief marketing officer at Stellantis, highlighted that the hero was behind the wheel of a Ram 2500 truck when the Twister film was first released in 1996. “When we learned that Universal Pictures was filming Twisters, there was no doubt that a Ram truck would again appear as the movie’s heroic vehicle,” he said. “The stars further aligned knowing that Glen Powell himself is a Ram truck owner, adding even more authenticity and credibility to what is expected to be one of the biggest movies of the summer.”
Powell said working with the Ram brand that understands pushing boundaries and embracing a challenge has been a blast. “I’m incredibly grateful for this opportunity to continue my journey with the Ram Truck brand, bringing the thrill of adventure to truck enthusiasts everywhere.”
Directed by Lee Isaac Chung, Twisters is a current-day chapter of the 1996 blockbuster Twister. It stars Glen Powell, Daisy Edgar-Jones, and Anthony Ramos.
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