M&M Minis are big on fun and so is its parent company Mars Wrigley. For clever and impactful brand storytelling, it took an innovative approach shrinking media space just like M&M minis – bite-sized.
Lily Akerman, global M&M’s experience ecosystem lead, said the innovative approach of shrinking media space to highlight the unique, bite-sized nature of M&M’s Minis was clever and impactful. “We’re excited to see M&M’s Minis bring big smiles across Europe this summer.”
James Fernandes, creative director at T&Pm, said media is a creative canvas. “It can easily elevate your storytelling. This is a great example of creative and media working together perfectly at every touch point.”
For its latest campaign, Mars Wrigley and T&Pm playfully manipulated media formats to highlight the small-in-size nature of M&M’s Minis. The campaign, in collaboration with miniature artist and photographer Petit Monde, played with size through a variety of disruptive media choices, from TV commercials to outdoor posters and social media.
Also Read: Baseus Partners with FC Bayern Munich for Co-branded Products
