Hilton wants its share in India’s vibrant tourism market and has expanded the brand’s celebration activations. It has partnered with Bollywood actor Sidharth Malhotra, who aligns with the modern Indian traveler, to engage with the masses and pivot the stay – experience.
Sidharath Malhotra said traveling the world has taught him that it’s not just about where on stays, but the entire experience. “I am always on the lookout for places that offer comfort, elegance, and a sense of home no matter where you are,” the Student of the Year (2012) actor shared. “That’s why I’m excited to be a part of the ‘It Matters Where You Stay’ campaign and share what makes Hilton stay different.”
Ben George, senior vice president & commercial director APAC at Hilton, said their latest activations are a natural extension of their ‘Hilton. For The Stay’ platform in India. “Our guests in India crave personalized, authentic experiences, and the stories we will tell together, with renowned names like Sidharth Malhotra will inspire guests to dream, book, and experience their very own Hilton Stays, exactly the way they want,” he explained.
“With more people in India traveling than ever before, we now have even more ways to highlight how a Hilton Stay – driven by our signature hospitality – just feels different.”
Through celebrity collaborations, Hilton aims to highlight its dedication to delivering personalized guest experiences. Each element of the Stay is tailored to individual preferences, demonstrating Hilton’s commitment to exceptional service. Moreover, Hilton plans to invite other prominent personalities to experience their own bespoke stay to reinforce why it matters where you stay. These activations will harness the appeal of the personalities and connect with the modern affluent travelers of today.
Furthermore, Hilton will to launch a series of impactful partnerships that illustrate its commitment to providing exceptional guest experiences across diverse segments, including meetings, events, and weddings. These strategic initiatives in India aim to enhance Hilton’s visibility and strengthen its position in the market.
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