Qatar Airways has used state-of-the-art technology in its new global ‘AI Adventure’ film that offers an immersive experience. Anyone can be a part of the commercial, an industry-first.
You can be a part of the airline’s emotive story. Place yourself within the film by utilizing advanced AI capabilities and become the star! This also reflects Qatar Airways’ dedication to placing its customers at its heart. Viewers can select from multiple scenes within the ad film to star as the leading roles. This has been made possible through cutting-edge AI technology.
Thierry Antinori, Qatar Airways Chief Commercial Officer, said their latest campaign features pioneering AI capabilities unseen elsewhere in the airline industry. “It showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure.” Antinori said there’s no limit to how far a dream can take a person.
Babar Rahman, Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, said they have been able to encapsulate Qatar Airways’ vision as an industry leader in innovation. “Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalized connections with our audiences, ensuring every moment is truly unforgettable.”
The characters in the ad film, empowered by cutting-edge AI technology, will be an accurate reflection of the viewer’s appearance. It will adapt to their facial features and skin tone. Check out the ad film on flyqatar.com.
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