Europe’s largest independent agency group Serviceplan, driven by client gains, international recognition, and bolstered global presence, has achieved significant growth across all agency areas. It saw an 11 percent increase in revenue – €818 million for the fiscal year 2023/24.
Florian Haller, CEO of Serviceplan Group, said the company focused on its strengths, advanced digitization, and launched growth initiatives. “Our investments in future-oriented structures, such as AI Labs, and our commitment to trends and innovations have paid off, culminating in strong results,” he said. “With this growth, the Serviceplan Group not only exceeds the international industry average but also continues its consistent growth trajectory of recent years.”
Serviceplan agencies witnessed robust growth, wherein client wins, such as Lufthansa, Bitburger, and MediaMarkt Saturn, played a major role. It highlighted that campaigns like the Lufthansa ‘Every Story Starts with a Yes’ film, the Bitburger EURO 2024 campaign, the #StopRepeatingStories initiative by Serviceplan Berlin, and the PENNY Christmas film by Serviceplan Munich spotlighted the agency’s creative excellence.
This was in addition to Serviceplan Group’s creative works recognition at prestigious industry awards, including the Independent Network of the Year by CRESTA, Global Independent Network by LIA, and Independent Agency Network of the Year at D&AD 2024. Moreover, the Serviceplan Group was ranked third in ‘Independent Networks’ in the WARC Creative 100.
Haller said Serviceplan Group has become future-positive by embracing the challenges and opportunities in an ever-evolving market. “When a sense of hopelessness and paralysis begins to spread, especially in society and the marketing world, it signals the need for a shift in perspective,” he explained. “Those who approach the future with a positive mindset and focus on new opportunities and possibilities are far more likely to find solutions and achieve meaningful results.”
The executive believes that they can shape their future as well as of companies and brands by embracing curiosity, confidence, and courage.
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