Amazon Fresh strives to provide great prices and deals to its customers and special savings for its Prime members.
With 2024 in its last quarter and festivities around the corner, Amazon Fresh has announced deeper, exclusive discounts for Prime members online and in-store. There’s a new private-label brand offering great value, and a few enhancements to bolster online experience for those buying groceries.
Amazon is rolling out a significant expansion of its exclusive Prime savings program at Amazon Fresh, offering greater savings on over 3,000 grocery items for Prime members. The new offer includes up to 50 percent off on eight to 15 grocery favorites that rotate each week, including fresh produce, protein, and pantry staples.
There are more than 1,200 rotating Prime-exclusive grocery items and household favorites from top brands at 25 percent off, and over 1,700 products from Amazon private label brands at 10 percent off – this includes Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market, Happy Belly, and the new Amazon Saver.
Amazon Saver is the platform’s new no-frills brand that will help grocery budgets go further. It offers affordable grocery essentials at a great value in-store and online,. Moreover, Amazon Saver complements the platform’s selection of private-label brands. It is designed to provide the best value for a range of grocery products.
Amazon has also simplified the storefront with a clean, intuitive browsing experience. It provides quick access to shopping tools that can be customized for each customer. One example is Amazon’s repeat items feature. It helps customers save time building their grocery carts by allowing them to select frequently purchased items to automatically add to their carts.
Customers can use recurring reservations to set their preferred day and time windows for weekly grocery pickups and delivery.
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