Saudi Festival of Creativity touted as the largest gathering of the creative marketing industry in the kingdom, has shortlisted finalists for the upcoming Athar Awards 2024. The prestigious award recognizes creativity, innovation, and talent.
Ian Fairservice, Chairman of the Athar Festival and Managing Partner of Motivate Media Group, said the Athar Awards offer an exceptional opportunity for the Kingdom’s marketers and creatives to shine. “From ambitious individual talents, brands, and agencies to forward-thinking government entities, we were delighted by the depth and breadth of this year’s entries and the impact they have already had on the domestic and regional creative marketing field.”
Mohamed Al Ayed, Vice Chairman of the Athar Festival and CEO of TRACCS, highlighted that creativity has long been intertwined with Saudi Arabia’s culture, traditions, and heritage. “I am proud of the remarkable progress the creative marketing industry has made under the framework of Vision 2030. As the foremost recognition and ultimate celebration of creativity in the Kingdom, Athar Awards 2024 will host the best and the brightest minds in the industry, all competing for top honors. With tough choices to make across every category, our jury members have set the stage for an exciting reveal of the final winners.”
Athar Awards celebrates creative marketing excellence in the Kingdom and the talent. It honors outstanding campaigns, individuals, and teams across 24 categories, recognizing their pivotal contributions to raising the bar and pushing the boundaries of Saudi Arabia’s creative potential.
