Kellogg’s is reintroducing its Rice Krispies as a dose of fun and nutrition, featuring a fresh, fruity flavour, splash of colour, and source of Vitamin D. It comes with a brand-new shape and six vibrant colours, each delectable bite of Kellogg’s Rainbow Krispies offers consumers a treat for their senses with its fruity aroma and flavours.
Kellogg’s Rainbow Krispies is Kellogg’s first fruity cereal to provide 20% daily value of Vitamin D. It has 8 grams of whole grains and is fortified with 9 vitamins and minerals per serving, increasing the nutritional benefits of the fun, flavorful new offering.
Laura Newman, senior director of brand marketing at Kellogg Company, said the company provides breakfast options that set families up for a great day. Kellogg’s found that six in 10 Americans want to add more Vitamin D to their diets. It realized that infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need. Kellogg’s Rainbow Krispies adds a boost to even the most mundane mornings for consumers looking to increase their daily Vitamin D intake.
The cereal is delicious in the bowl or straight out of the box. Moreover, Kellogg’s Rainbow Krispies are the perfect ingredient to make fun, fruity-flavored Rice Krispies Treats at home. It adds a pop of color and a sweet taste to your favorite homemade treats, just in time for spring.
