Ryan Reynolds invested $2.5 million into one of the world’s oldest soccer teams Wrexham Football
Consumers crave an emotional connection with brands, but this is no cakewalk for marketers, and
LEGO is the world’s most valuable and most popular toy brand. Known for its iconic
Sonic branding, also called audio branding, uses auditory elements to brand products or services. It's
In recent years, creator and influencer marketing are more important than previously deemed for connecting
NIL (Name, Image, and Likeness) policy has transformed college sports for brands. College athletes in