Herman Miller, a trailblazer in modern furniture production, has undergone a vibrant branding overhaul. The new wordmark, introduced as part of the rebrand, is a nod to the late 1960s, when Herman Miller was fond of using Helvetica. This change beautifully encapsulates the spirit of Helvetica, marking a new chapter in Herman Miller’s branding journey that we’re about to explore through their rebranding.
A Nod to History
The Power of Typography Order’s meticulous rebranding process involved paying homage to a pivotal era in Herman Miller’s past. The late 1960s marked a period when the company embraced the clean lines of Helvetica, a font that became synonymous with modernism. Building on this legacy, the Brooklyn design agency Order who are behind the rebrand selected Söhne from Klim Type Foundry as a natural continuation of Helvetica’s timeless appeal. This choice represents a significant departure from Meta, Herman Miller’s previous typeface associated with the digitization frenzy of the 90s.