In the 21st century, marketing has seen a tremendous shift with the...
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Profitability for Consumer Packaged Goods (CPG) brands is becoming challenging, expectations are...
Dwayne Johnson, the co-founder of energy drink company Zoa Energy, has introduced...
The expansion of social media has given rise to the popularity of...
Advertising, in today’s fast-paced and ever-changing digital landscape, has evolved into an...
Mattel‘s Barbie doll is everyone’s childhood nostalgia. Now, the live-action Barbie movie...
Domino’s UK and Ireland recently tested how contextual and attention technology could...
On average, more than 40 percent of users tip social media creators...
Coca-Cola has seen its global sales volumes up 3% year-on-year, posting a...
Laval Virtual, Europe’s leading virtual and augmented reality conference is celebrating its...
The Super Mario Bros movie has taken over the streets of Paris...
Online store for baby and kids’ clothing and products FirstCry has roped...
01
Feb
Nescafe Modernizes Brand, Stands Out with Attractive Pack Designs
The world’s leading coffee brand Nescafe is set for a major relaunch to keep up
30
Jan
Uber Undergoes Brand Refresh, Reflecting its Expanding Range of Services
Uber has elevated its brand to reflect its evolving business and growth goals. Its brand
27
Jan
Brand Loyalty in a Smartphone World: The Power of Hyper-Personalization
Smart phones are everywhere. Over a billion people have smartphones in their pockets, purses, or
18
Jan
Airstream Club International Embraces the Future with a Brand Refresh, Preserves Core Heritage
The Airstream Club International (ACI), the longest-rolling, single-branded recreational vehicle club globally, has expanded its
16
Jan
Sky Vegas Stands Out as Entertainment Brand, Celebrates Play
Sky Vegas is launching a new ad campaign about celebrating play and small joys. The
14
Jan
Crafting Heritage Brands: Strategies to Ensure Your Brand Becomes a Classic
Have you ever wondered what makes a brand truly special? Is it the captivating logo
07
Jan
Modernizing Legacy: Herman Miller’s Iconic Logo Set Free In Modernist Rebrand
Herman Miller, a trailblazer in modern furniture production, has undergone a vibrant branding overhaul. The
03
Jan
Innovate or Fade: A Look at 2024’s Pioneering Branding Trends
In today's rapidly evolving digital landscape, businesses constantly seek new and innovative ways to stand
01
Jan
2024 to See Increasingly Competitive Environment for Fashion Brands: McKinsey Report
The past year was a step of cautiousness business as companies stepped into the post-COVID
29
Dec
Trivago Brand Evolution, New Logo With AI-Driven Television Ad Campaign
Leading global hotel search platform Trivago has taken up a brand refresh, marking its evolution
