Cathay Pacific’s new campaign “Let’s Get Moving; P” is inspiring people to travel again. The airline also reminds travellers about its popular branded items like eye masks, pens, etc.
It says that eye mask that helped you through jetlagged nights; the deck of cards that broke the ice; the pen that jotted down memories on cloud nine. All these and more feature as the airline’s most popular borrowed items in a Publicis Groupe Hong Kong campaign.
Edward Bell, General Manager at Insights and Marketing Communications, said their research showed that in Hong Kong, many people have some Cathay items tucked away somewhere. “We found this encouraging and inspiring as we tend to keep mementos of those things we value and want to remember. So, we decided to build on this and ask all these keepsakes to come to life and encourage us all to ‘Let’s get moving’.”
Natalie Lam, Chief Creative Officer, Publicis Groupe APAC & MEA, believes there’s a deep bond between Cathay and Hong Kongers over all the trips taken in the past 70 years. “Every pen, deck of cards, cup or eye mask, we have at home brings us back to the fond memories of each trip. We love the idea of celebrating flying again with this universal truth, telling the story through the lens of these keepsakes between the airline and its customers.”
Moreover, Cathay Pacific is inviting Hong Kongers to share their own hoarding stories on social media – creating social content featuring the campaign’s characters and launching a new line of covetable merchandise.
