FIFA World Cup 2022: Brands to Watch

Fifa World Cup 2022 will be held in Qatar starting from November 21, and many large companies see this as an opportunity to promote their products and boost their business prospects. I think the following sponsors will have a huge presence at FIFA World Cup 2022:



Hisense will be able to connect with FIFA’s global audience in unique and compelling ways through a range of FIFA platforms to global advertising campaigns. One of the various strategies used by Hisense to advertise its World Cup 2022 campaign is the recently published TVC. Hisense is anticipated to launch a number of events in the months leading up to the first game and during the entire tournament with the goal of providing every football fan with excellent matches with a lifelike vibrant viewing experience in this international sporting extravaganza.



McD has earned a great reputation across the world and this sponsorship with FIFA will not come as a surprise. The greatest food franchise has a long-lasting relationship with FIFA World Cups. This year they are planning to celebrate the sporting event with a promotional campaign named Qatar 2022.


Qatar Energy

One of the leading providers of liquefied natural gas in the world is QatarEnergy, the second company with headquarters in Qatar to join FIFA’s partner program (LNG). Gianna Infantino, FIFA president himself has expressed his excitement about partnering with Qatar’s much popular energy transition company.



BYJU’s,  an Indian educational platform, is upping its marketing game this year by being added to the FIFA World Cup 2022 sponsors list. The EduTech brand started in India gained much popularity during the Pandemic and has been the talk of the web in its promotional strategies. Starting from sponsoring the Indian Cricket Team, BYJU’s journey to this can be seen as a tremendous step towards their market appraisal. Their recent announcement of Lionel Messi as the Brand Ambassador can help them gain good reach.

As the exclusive cryptocurrency trading platform sponsor of Qatar World Cup 2022, and FIFA sponsorship will work together to drive significant awareness of’s cryptocurrency trading platform through brand exposure at the world’s largest sporting event. With more than 10 million customers and over 4,000 employees worldwide, this move by as they rightly say is an innovative way that can power the future of world-class sports and fan experiences around the world.



Vivo is the only official sponsor from the smartphone industry for the FIFA World Cup Qatar 2022, as it makes a push to leverage the global sports event to expand its international presence.



For the fourth year in a row, Hublot is the Official Timekeeper of the FIFA World Cup, and the Swiss watchmaker will once again time all 64 matches of the FIFA World Cup Qatar 2022, including the final at Doha’s Lusail Stadium on 18 December. was entrusted. The Luxury Swiss watchmakers have come forward with a unique marketing strategy by bringing the latest meta verse in promoting their World Cup Edition watches. By stepping into metaverse, they unveiled its ‘Hublot Loves Football Metaverse Stadium’ to celebrate the FIFA World Cup 2022 in Qatar.



Hyundai Motor Company has announced that it will assist FIFA World Cup 2022 in its quest for success in its carbon-neutral goal by providing eco-friendly vehicles for 50 percent of the event’s passenger transportation, and also assist the competition in achieving its goals-friendly vehicles. This marks the first time in the history of the competition to have eco-friendly vehicles in the event fleet at this scale.

Apart from this, several other companies are also sponsoring the World Cup this year as partners that have been frequent collaborators with FIFA. These are the companies I would consider from their respective fields that would be the most eye-catching this year of the world’s greatest sporting event.

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Hasin Hamza