Category: Strategy

Innovative Branding Lessons To Learn from Barbie Movie’s Marketing Campaign
14 Jul

Innovative Branding Lessons To Learn from Barbie Movie’s Marketing Campaign

Mattel's Barbie doll is everyone's childhood nostalgia. Now, the live-action Barbie movie starring Margot Robbie

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Pitch Perfect: Secrets to Creating a Killer Pitch to Brands That Assures Dream Collaborations
14 Jul

Pitch Perfect: Secrets to Creating a Killer Pitch to Brands That Assures Dream Collaborations

Pitching to brands can be an intimidating process. However, pitching to brands is an effective

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Why Classic Brand Identities Are Making a Comeback?
11 Jul

Why Classic Brand Identities Are Making a Comeback?

Major brands like Burger King, M&M’s, and Pepsi are dropping the flashy identities they adopted

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FIFA Appoints Sky Media as Official and Exclusive Sales Representative for Europe Market
08 Jul

FIFA Appoints Sky Media as Official and Exclusive Sales Representative for Europe Market

FIFA has announced Sky Media, the advertising sales house of Sky, as its official and

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Building an Online Brand: Why It Matters More Than Ever in 2023
26 Jun

Building an Online Brand: Why It Matters More Than Ever in 2023

In the fast-paced digital era of 2023, the landscape of business and marketing has undergone

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The Path to Iconicity: How to Create a Bold and Timeless Visual Identity?
26 Jun

The Path to Iconicity: How to Create a Bold and Timeless Visual Identity?

In today's business landscape, becoming an iconic brand goes beyond visual identity. The concept of

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