Airbnb has tapped into pop culture, turning fantasies into reality with its new icons marketing strategy. The online marketplace for short and long-term homestays and experiences has launched a new category of extraordinary experiences hosted by the big names in music, film, television, art, and sports.
Through these icons, you can step into worlds like Lord of the Rings or Barbie’s Malibu DreamHouse, Ted Lasso’s Favorite Pub, or Shrek’s Swamp, among others. Airbnb offers new experiences. Brian Chesky, Airbnb co-founder and CEO, says Icons take the user inside worlds that only existed in their imagination. “As life becomes increasingly digital, we’re focused on bringing more magic into the real world. With Icons, we’ve created the most extraordinary experiences on Earth.”
Chesky explained that they captured people’s imagination and allowed them to step into someone else’s world. “And at its best, this is what Airbnb does. And it’s what we always have been about. So we asked ourselves ‘What if we took this magic to the next level? What if we made these experiences even bigger? Did them all the time?’ You could find them directly in the app.”
Airbnb said Icons are featured in their own category right on the platform’s homepage. “Most Icons are free, and all are priced under USD100 per guest. A countdown displays the time until each Icon goes live, and guests can request to book through the app. The lucky guests who are selected will receive a digital golden ticket, and more than 4,000 tickets will be available in 2024.”
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