‘Assume That I Can’ is a global call to action to put an end to prejudice against Down Syndrome. Canadian Down Syndrome Society (CDSS) partnered with CoorDown to address biases, and stereotypes that have been created around the genetic disorder.
Laura LaChance, executive director of CDSS, the organization, and CoorDown have spearheaded numerous impactful awareness campaigns advocating for individuals with Down Syndrome, but also to educate the public and shine a spotlight on the remarkable abilities of those living with Down Syndrome. “This collaboration with CoorDown and other global partners broadens our reach, fostering a deeper appreciation for the capabilities of individuals with Down Syndrome and challenging persistent stereotypes.”
Antonella Falugiani, president at CoorDown, said changing the perspective with which people and communities approach disability is the challenge launched by CoorDown for 2024. “A new milestone that embraces the long journey made with 12 years of commitment to promoting the rights of people with Down Syndrome with the Global Campaigns.
“We decided to launch a call to action, which aims to engage the whole society, not just our community because disability really affects everyone, and everyone must be able to act to change the culture that produces discrimination.”
Madison Tevlin features as the lead actor in the campaign video, which highlights that if people with Down Syndrome are supported with effective teaching strategies, assistance, and diverse experiences they are more likely to succeed.
The campaign is based on self-fulfilling prophecy, a psychological phenomenon first identified by US sociologist Robert K. Merton in the 1940s, which states that people’s assumptions and expectations affect events to such an extent that the initial prophecy comes true.
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