Mattel has once again teamed up with Heinz, this time for the limited-edition Heinz Classic Barbiecue Sauce. This pink vegan mayo with BBQ sauce is a follow-up of last year’s Barbiecore craze.
Mattel and Heinz have bowed to public demand with this dreamy sauce to celebrate the 65th anniversary of the Barbie brand. This smoky ‘sauce of the season’, whether enjoyed with crisp salad or burger, achieves that signature pink color with beetroot extract.
Thiago Rapp, Director of Taste Elevation at Heinz, said Barbie well and truly won the hearts of Brits all over again last year. “After seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality. We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life.”
Ruth Henriquez, Head of Consumer Products, Publishing, and LBE Mattel EMEA, said the partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie. “Last summer, we worked quickly with Heinz to bring to life the prospect of a Heinz Classic Barbiecue Sauce in digital form, so it’s now so exciting to be able to put the physical product into our kitchen cupboards. This collaboration embodies the spirit of innovation and fun that both Mattel and Heinz are known for, and we can’t wait for fans to enjoy this delicious and unique product.”
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