Heinz, the world’s most loved ketchup brand, is tantalizing your taste buds with the launch of three spicy ketchup flavors for your French fries, burgers, and chicken nuggets. It has also unveiled the first-ever Heinz Hot 57 Sauce, which features a diverse range of flavours and unique pepper bases.
The new kinds of ketchup offer a flavour experience and heat level for allspice seekers. It’s available in three different, thick and rich, crave-worthy varieties – Chipotle (medium), Jalapeno (hot), and Habanero (hotter). And the Heinz Hot 57 sauce is a red jalapeno twist on the brand’s classic and beloved 57 Sauce. This is touted as the first new HEINZ 57 product in over 10 years. It provides a simple, delicious way to add zest and heat to proteins and sides.
There’s a Heinz Ketchup for everyone. pic.twitter.com/L7wcCVO0uR
— Heinz US (@HeinzTweets) April 23, 2020
Lindsay Davis, Brand Manager, HEINZ Innovation at the Kraft Heinz Company, said they know consumers are hungry for a wider variety of spicy sauces and flavors. “As a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences. Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”
Davis pointed out that as consumers are more likely to try new flavors from brands they know and trust, HEINZ is uniquely positioned to feed this hunger for more heat with its new Hot Varieties. She added that the brand’s expansion into the spicy sauce category underpins Kraft Heinz’s larger transformation. It uses insight-led innovation to grow the company’s Taste Elevation platform and lead the future of food.