Candy Crush Saga is set to launch three new films to dramatize and bring the excitement of the game’s world into the real world. Candy Crush enthusiasts can experience the game in the real world with these immersive films.
“Whoosh”, “Spin” and “Float” dramatizes and brings the excitement of the mobile game’s world into the real world, a sensory experience. There are physical versions of candy pieces, trained acrobats for aerial sequences, and special effects like lighting and wind.
Luken Aragon, Vice President of Marketing at Candy Crush Saga at King, said the campaign demonstrates how they are ‘Making the World Playful’, and how they work to deliver those moments of escapism for the players. “We loved seeing our candies as never before, closer than ever before, and more fun than ever before, bringing to life the power of play and the sweetness of victory in the most indulgent and immersive way.”
The three films were directed by Joseph Mann through Blinkink. Adam Newby, creative director at BBH, said they have a rich history of stunning craft. “Working on these films gave us a chance to flex those muscles, taking the core idea and executing it to the highest degree possible.”
He explained that they wanted to dramatize the moments when people play Candy Crush Saga and show how the magic of the game transforms their world. “Joseph Mann brought real wit and technical expertise to the execution of the films.”
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