Sun Pharma recently launched their #SecondBirthDate initiative to honor doctors for National Doctor’s Day. The campaign encourages people to update their birth dates and share their personal stories to pay tribute to the doctors who have dedicated their lives to the service of humanity.
A Tribute to Doctors
The campaign featured celebrity ambassadors cricketer Rishabh Pant and actor Mahima Chaudhry sharing stories of their ‘second birth dates’ – the days their lives were saved by doctors. The campaign is conceptualized by Ogilvy India and Wavemaker, and it has received positive responses from several celebrities and influencers.
According to Kirti Ganorkar, CEO of Sun Pharma’s India business,
“Doctors play an instrumental role in our lives, offering their expertise, compassion, and commitment to restoring health and patient well-being. Our #SecondBirthDate initiative is a tribute to the doctor community who have dedicated their lives to the service of humanity.”
By having celebrities share personal stories of doctors giving them a ‘second chance at life’, the campaign aims to channel gratitude and highlight the profound impact doctors have.
Commenting on the campaign idea, Rohit Devgun, executive creative director and Kumar Saurabh, group creative director, Ogilvy India said, “One of the most powerful emotions we feel towards our doctors is gratitude – for giving us or our loved ones a second chance at life. An emotion second only to the one we feel for our parents who give us our first chance at life. Sun’s #SecondBirthDate initiative for National Doctor’s Day, channelized the emotion of profuse gratitude.”
Gaining Momentum
The #SecondBirthDate campaign is gaining momentum, with more celebrities and influencers sharing their own stories and ‘second birth dates’. These include actor Chhavi Mittal, actor Rahul Roy, and nutritionist Dr. Siddhant Bhargava. By crowdsourcing these personal stories, Sun Pharma and Ogilvy India aim to create an outpouring of gratitude and appreciation for the medical community.
The Takeaway
The #SecondBirthDate campaign is a creative way for Sun Pharma to honor doctors and the lifesaving work they do. Through the power of storytelling and social media, the initiative gives doctors their due recognition and thanks. The campaign is a product of great creativity as well as a good initiative coming from a pharma brand that needs to be encouraged.
