Cornitos, the leading brand of Greendot Health Foods Pvt Ltd, has recently launched a new campaign featuring its new mascot, Corny the Chimp. The campaign, titled ‘Cornitos – Wild As You Like’, not only showcases the search for a brand mascot but also embodies the message of embracing one’s wild side.
Choosing the right mascot for a brand is crucial, and Cornitos has certainly hit the mark with its new lovable and mischievous mascot, Corny the Chimp. According to Mr. Vikram Agarwal, Managing Director of Greendot Health Foods Pvt. Ltd, Corny represents the brand’s values of innovation, playfulness, and delicious snacking experiences.
An Engaging Reveal
The ‘Cornitos – Wild As You Like’ campaign that truly captures both the creativity and spirit of the brand with their adventurous snacking options. The campaign features two teaser films and a grand brand mascot launch film. The teasers leave viewers eager for more, with the words “To be continued…” building anticipation. The storyline then unfolds on an auditorium stage in the main mascot launch film, introducing ‘Corny the Chimp’ as the brand’s lovable and mischievous mascot.
360-Degree Campaign
To promote Cornitos’ mascot, a 360-degree campaign has been deployed, featuring ‘Corny the Chimp’ as the brand ambassador. He will be featured across all brand communications, including digital platforms, print media, and retail spaces. This widespread presence ensures that consumers will encounter Corny the Chimp and experience the brand’s adventurous snacking options wherever they go.
Collaborative Process
Samir Datar, Chief Strategy Officer at Crayons Advertising, the masterminds behind this extraordinary campaign, shares the thrilling and collaborative process of developing Corny the Chimp as the brand mascot.
“Developing Corny the Chimp as the brand mascot was a thrilling and collaborative process.”
The team has successfully captured the essence of Cornitos and created a mascot that resonates with the brand’s core values and messaging.
Final Take
The ‘Cornitos – Wild As You Like’ campaign captures the spirit of the brand and invites consumers to embrace their wild side. With the introduction of Corny the Chimp, the excitement and enjoyment associated with snacking will reach new heights. Also, the new mascot is sure to make the consumers encouraged to unleash their wild side and embark on a flavorful journey with the exquisite range of delicious and innovative snacks offered by Cornitos.
