Snickers understands unwarranted hunger pangs and has taken to ‘Hungry Skies’ for its latest global campaign. It profiles the out-of-sorts behavior that is synonymous with air travel and the corresponding turbulence it creates for perturbed passengers and flight crews alike.
Rankin Carroll, Chief Brand Officer at Mars Snacking, Snickers, for nearly 20 years, has been the satisfying solution for moments when hunger has us feeling out-of-sorts. “With international tourism expected to grow 15% in 2024, and over 6 million people flying every day, this campaign captures those increasingly, and absurdly instances we’ve all encountered traveling and reminds hungry travelers to grab a Snickers to help keep them on track as they navigate the turbulent skies of travel.”
Kristin Clark, SVP Creative Director at creative agency BBDO, acknowledged that not a single day goes by that one doesn’t see a viral video of someone being out of pocket on a plane. Matt Low, SVP Creative Director, said they realized Snickers had to come to the rescue when they noticed that the brand had never extended their iconic ‘You’re Not You When You’re Hungry’ campaign to travel.
Snickers’ latest campaign ‘Hungry Skies’ pokes fun at out-of-sorts passengers with spots featuring airborne agitations like in-seat yoga, repeatedly pressing the call button, and even sharing a seat with an emotional support snake.
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