Dulux has launched a new integrated campaign for its premium Heritage brand, celebrating the feelings of colour and exploring the thoughts and emotions colour can evoke in home decor. The ‘It’s a Feeling’ campaign is the first to be led by newly-appointed agency, Ogilvy UK, and features billboards that showcase stylish interiors and playful tongue-in-cheek insights.
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How It Becomes a ‘Feeling’ ?
The ‘It’s a Feeling’ campaign encourages people to embrace their feelings when considering painting their favourite room. The creative highlights the potential emotions and imagination when reimagining a living space, with the help of playful otters and horses. The campaign is stylish, fun, and aspirational, providing inspiration for homeowners to create a look for their home that reflects their personality and emotions which elevates the relationship with paint and passion for a great job to comedic heights.
Embracing Emotions
In a statement, Ogilvy’s creative director Chris Wall said, “Dulux is a true fabric-of-the-nation brand, and the premium Heritage range encourages people to embrace their feelings when considering painting their favourite room. The campaign is stylish, fun, and aspirational, and it epitomises the huge creative opportunity of the category.”
Celebrating The Colorful Feelings
Dulux’s ‘It’s a Feeling’ campaign, made in collaboration with Ogilvy UK, is a celebration of the emotional and creative potential of color in home decor. With its stylish and playful approach, the campaign encourages individuals to embrace their feelings and unleash their creativity when considering a paint transformation. Through the campaign, Dulux’s relationship with paint and passion has been elevated to comedic heights, providing a creative opportunity to showcase the brand’s range of products. The campaign is a testament to Dulux’s commitment to innovation and creativity, and it is sure to inspire homeowners to reimagine their living spaces with the power of colour and emotions.
