Indulge your taste buds and satiate your hunger cravings without breaking the bank! KFC, the renowned restaurant chain, has launched an enticing campaign that aims to captivate customers with an unbeatable offer. Get ready to savor the mouthwatering Twister Wrap, packed with flavorful goodness, all for a wallet-friendly price of £1.98. Let’s dive into the details of this exciting campaign and discover why KFC’s campaign called ‘Deal of a Lunchtime’ is causing a stir among food enthusiasts.
A Retro Revival
Embracing a retro-style charm, KFC’s latest campaign takes inspiration from the past while delivering a modern twist. The centerpiece of the promotion is a captivating 30-second TV spot that transports viewers back in time. But that’s not all – KFC is ensuring maximum reach by extending the campaign to video-on-demand and out-of-home platforms. From tantalizing digital displays to in-restaurant promotions and online executions, KFC leaves no stone unturned in spreading the word about their unbeatable lunchtime deal.
The Art of Communication: Crafting a Message of Everyday Value
Behind the scenes, the creative minds at London agency Mother have joined forces with media planning and buying experts from Mindshare to develop a compelling communication strategy. The aim is clear: to showcase the incredible value that KFC brings to its customers through highly competitive deals. By skillfully blending visual aesthetics and persuasive storytelling, the campaign emphasizes the joy of securing an amazing deal that resonates with everyone.
Richard Hall, KFC UK & Ireland marketing director, enthusiastically shares, “Getting an amazing deal is a brilliant feeling. It’s exhilarating. And it’s a feeling that everyone can get at KFC with our delicious, toasted Twister Wrap of the Day for just £1.98.”
Also read: Burger King’s Refreshingly Honest Campaign
Creating an Unforgettable Experience
To bring this lunchtime deal to life, renowned directorial team Traktor collaborates with Stink Films to capture the essence of KFC’s atmosphere. The commercial spots were shot exclusively in KFC restaurants, immersing viewers in an authentic dining experience. As an extra touch of nostalgia, the iconic track ‘Push it to the Limit‘ from the Scarface soundtrack adds an extra layer of excitement and energy.
Richard Tahmasebi, creative director at Mother, shares, “You don’t need an MBA to seal this deal. Negotiation skills are absolutely not necessary. It really is a very easy transaction to do. So why not visit your local KFC and see for yourself?”
Final Take
KFC’s new lunchtime campaign is an invitation you simply can’t refuse. With their delectable Twister Wrap priced at just £1.98, you can savor a burst of flavor without putting a dent in your wallet. The fried chicken brand’s campaign will embark us on a culinary adventure and immerse ourself in their irresistible Deal of a Lunchtime. Don’t miss out on this opportunity to treat your taste buds while enjoying fantastic savings. Head to your nearest KFC and seize the opportunity to indulge in a delightful lunchtime feast!
