Puma India has launched a new campaign with a tagline ‘Let There Be Sport,’ which aims to promote physical fitness as a life skill. The campaign features prominent sports personalities in India, including cricketer Virat Kohli, boxer MC Mary Kom, and footballer Sunil Chhetri. The campaign is based on a report by Nielsen Sports, which highlights the lack of inspiration in India to pursue physical fitness. Puma India aims to challenge the conventional mindset that sports is a digression from academics and promote sports and fitness as a crucial aspect of life.
Building Awareness and Inspiring Masses
The Puma- Nielsen Sport study shows that there is still significant scope for development in the adoption of sports culture in India. For addressing this issue, has Puma India launched the campaign, which will be its priority this year. The campaign aims to create awareness towards sports adoption at a mass level, build more moments of inspiration, support grassroots athletes, and work closely with key stakeholders to integrate sports and fitness into the main curriculum of educational institutions across the country.
Challenging Conventional Mindset
Puma India aims to challenge the conventional mindset that sports is a digression from academics. The brand aims to promote sports and fitness as a life skill that is equally important as academics. The ‘Let There Be Sport’ campaign aims to encourage people to adopt sports and fitness as an essential part of their daily routine.
Investing in Sports and Fitness
Puma India is one of the highest selling international sportswear brands in India, with around 360 stores across 120 cities and a presence on e-commerce platforms. With the ‘Let There Be Sport’ campaign, the brand aims to heavily invest in promoting sports and fitness as a life skill. The brand will continue to support grassroots athletes and work closely with key stakeholders across sectors to integrate sports and fitness into the main curriculum.
In a nutshell, Puma India’s ‘Let There Be Sport’ campaign with Virat Kohli, Mary Kom, and Sunil Chhetri aims to promote sports and fitness as a life skill. With the campaign, the brand aims to challenge the conventional mindset that sports is a digression from academics and encourage people to adopt sports and fitness as an essential part of their daily routine.
