Heinz is celebrating creepy smile for Joaquin Phoenix and Lady Gaga’s Joker and just in time for Halloween 2024. The spooky campaign, titled ‘It Ha-Ha-Has To Be Heinz’ is prompting Heinz ketchup lovers to come up with their creepy smile.
Hannah Winterbourne, Heinz’s lead for Europe and Pacific markets, said the brand knows that fans will do whatever it takes to enjoy the best-tasting ketchup, even if it leaves them with ketchup all over their faces. “We have used this moment to create something fun and simple that taps into Heinz’s unique personality and humor, bringing smiles to people’s faces this Halloween.”
Lucas Bongioanni, chief creative officer at Gut New York, said Heinz Smiles’ celebrates people’s deep, sometimes messy, love for Heinz. “It’s the perfect way to connect with consumers around the world and spark conversation. We’re proud to blend timeless ideas with current trends to create something impactful for such an iconic brand.”
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