L’Oreal has leveraged its five-year partnership with MADE THIS through the installation of a 3D anamorphic billboard in Melbourne, Australia for the launch of its Kerastase Premiere Collection. It introduces the Premiere collection from Kerastase, a reparative hair care collection for damaged hair.
MADE THIS used new technologies to highlight L’Oreal’ brand’s dedication to product innovation – a 15-second anamorphic 3D animated video. Carol Cheng, L’Oreal account director, said the product appears to soar out of the massive LED screen into the urban landscape. It creates a visually striking and immersive experience that underscores the premium nature of the Premiere collection.
Vinne Schifferstein Vidal, managing director of MADE THIS, said the company’s recent expansion into film and creative technology enables them to provide clients with immersive solutions. “This campaign for Kerastase is a prime example of our strengthened partnership.”
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