Milky Way in a Tub: Mars Has Transformed Classic Chocolate Bar Into Ice Cream

If you love Milky Way chocolate bars, you will surely dig into a tub of Milky Way ice cream. Yup, you read it right. Mars UK has made a new addition to its ice cream-sharing tub range.

Ice cream lovers can now enjoy the heavenly treat of light nougat flavor of a Milky Way bar with creamy vanilla ice cream, swirled with luscious chocolate sauce. It comes in 90 calories per serving, perfect for those looking for an indulgent treat without the guilt.

Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said introducing Milky Way Ice Cream Tub to their ice cream portfolio not only offers consumers the trusted taste of one of their most iconic brands but also provides a lower calorie alternative for those seeking a lighter ice cream treat. Milky Way in a Tub comes amid the boom in the UK ice cream market.

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