Raise a Glass: Aldi’s Temperature-Sensitive Billboard Pours Provence Rosé

Aldi, the discount grocer, has just unveiled a one-of-a-kind attraction in Manchester: the world’s first rosé dispensing billboard. This innovative out-of-home activation allows passers-by to enjoy a refreshing glass of Aldi’s ‘Provence Rosé’ for free. With a clever twist, the wine is dispensed at the ideal temperature of 19.2°C, based on Aldi’s extensive research. Let’s get into the details of this exciting campaign, its connection to National Rosé Day, and Aldi’s growing reputation as a go-to destination for rosé lovers.


An Experiential Delight

Aldi has taken the concept of out-of-home advertising to new heights with its temperature-sensitive rosé dispensing billboard. Located in the heart of Manchester, this activation adds a touch of excitement to the city streets. Passers-by can indulge in a glass of Aldi’s delicious ‘Provence Rosé’ completely free of charge. The innovative approach, using a weather-respondent billboard, creates a unique experience for rosé enthusiasts and showcases Aldi’s commitment to offering something truly special to its customers.

Maximizing Rosé Awareness in the North-West

Aldi’s decision to launch the rosé dispensing billboard in Manchester is no coincidence. The supermarket has identified the North-West region as the UK’s key rosé-consuming area, based on its sales data. By bringing this experiential campaign to Manchester, Aldi aims to maximize awareness of its extensive rosé selection. This activation serves as a celebration for National Rosé Day on June 10th, generating excitement among locals and positioning Aldi as the go-to destination for rosé enthusiasts in the region.

Source: www.marketing-beat.co.uk

Aldi’s Growing Reputation as a Rosé Destination

In recent years, Aldi has solidified its position as a go-to destination for rosé lovers. The supermarket experienced a remarkable 134% increase in spring/summer rosé sales in 2022 compared to the previous year. This surge in popularity can be attributed to Aldi’s curated selection of high-quality rosé wines at affordable prices. With the Rosé Billboard campaign, Aldi aims to reinforce its reputation as a trusted provider of exceptional rosé options, catering to the evolving preferences of its customers.

Final Take

Aldi’s rosé dispensing billboard in Manchester brings a touch of innovation and delight to the city streets. This experiential campaign, aligned with National Rosé Day is creativity at it its best. By strategically choosing the North-West region, Aldi aims to maximize awareness of its extensive rosé selection and solidify its reputation as a go-to destination for rosé enthusiasts. So, if you find yourself in Manchester, don’t miss the chance to raise a glass and savor the exquisite flavors of Aldi’s rosé, courtesy of their captivating Rosé Billboard.

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Hasin Hamza