Samsung Electronics has embarked on a new art campaign ‘Olympic Games Instants Shared #withGalaxy’ created by legendary French photographer Raymond Depardon and his son, director, and photographer Simon Depardon. The campaign captures Paris imagery giving a new perspective to the power of sport.
It pays homage to Raymond’s renowned work and represents a passing of the torch – his iconic black and white archival imagery is exhibited alongside new imagery from Simon, who focused his work on the newest Olympic Games and Paralympic Games disciplines.
Simon shared his thrill for the project. He said this is the first time that his photos are being displayed alongside his father’s. “The artwork not only features four incredible French athletes playing their sports, but also I wanted to show each athlete’s human character by taking portraits of them simultaneously,” Simon explained. “The performance capabilities of the Galaxy S24 are outstanding and opened up so many opportunities for us to create something that fits in artistically with the city.”
Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, said the mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness. “Through our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the near 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.”
The series of images features Team Samsung Galaxy athletes – Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing), and Yvan Wouandji (Blind Football). It’s being showcased at nine iconic Parisian landmarks and city sites, such as Rue du Louvre, Pont de la Concorde, and Rue des Pyramides until early September 2024.
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