The Super Mario Bros movie has taken over the streets of Paris with its creative street marketing campaign on Champs-Élysées, featuring the iconic Mario character popping out of a Warp Pipe or ‘Colonne Morris’ as known in Paris. This unique approach to promoting the film has captured the attention of passersby and generated buzz around the movie’s release.
The Power of Street Marketing
Street marketing is a powerful tool for branding as it creates a memorable experience for the audience, generating interest in the product or service being promoted. The Super Mario Bros movie’s marketing campaign is a great example of how street marketing can be used creatively to capture the audience’s attention and generate buzz around the product.
The Iconic ‘Colonne Morris’
The ‘Colonne Morris’ or Morris Columns are cylindrical advertising columns that have been used to promote movies, events, and products in Paris since the 1800s. These columns are an iconic part of Parisian culture and attract a lot of attention due to their unique placement in the city. The Super Mario Bros movie marketing team has effectively utilized this iconic advertising medium to promote the film, creating an engaging and memorable experience for viewers.
What can we learn from this campaign?
Firstly, to succeed in branding, it’s essential to think outside the box. Get those creative juices flowing and don’t be afraid to take risks. Secondly, location is everything. By selecting a high-traffic area like the Champs-Élysées and leveraging a recognizable landmark like the Colonne Morris, they’ve maximized their brand exposure.
A Masterclass in Branding
To sum it up, this clever marketing campaign is a masterclass in branding. The Super Mario Bros movie marketers have nailed it with their street marketing tactics. By incorporating elements of the Super Mario Bros franchise into their street marketing, the movie’s marketers have created an instant connection with fans. And the use of the Colonne Morris is a stroke of genius, tapping into the cultural and historical richness of Paris. This campaign’s success is a prime example of how out-of-the-box thinking and innovative approaches can transform classic advertising methods into something that truly captivates audiences. It’s proof that creativity can take your marketing strategy to the next level and create an unforgettable brand experience.
